Monday, April 29, 2013

Pew Internet: Use of digital technology by different income groups

An overview of Pew Internet's recent national survey data, presented by Lee Rainie at a Capitol Hill conference in February. Check out the "under $30,000" numbers:
  • 73% are Internet users (slide 2), but
  • only  59% use email compared to 80%+ in all higher categories (slide 15), and
  • only 47% have broadband at home compared to 70%+ in all higher categories (slide 3).
  • 85% have cell phones but only 30% have smartphones (slides 4 and 5).
Interesting job search numbers starting with slide 10.

(The median household income in the city of Cleveland was $27,470 in 2011, according to the U.S. Census American Community Survey.)

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